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Nikon Singapore Supports Youth-led Initiative Encouraging Pursuit of Non-academic Talents in I AM TALENTED 2015


Singapore, 31 March 2015 – Nikon Singapore supported Central Singapore CDC in rolling out the “I Am Talented” initiative earlier this month. The programme aimed to help underprivileged youths discover their talents and encouraged them to pursue their dreams.

The CDC teamed up with a group of six youths – Mr David Hoe, Mr Kwan Jin Yao, Mr Laurence Putra, Ms Nurfadhilla Kamarul, Mr Melvin Tay and Mr Maurice Goh – to scale up a meaningful initiative that they piloted four years ago, under the auspices of the United Nations Association of Singapore, called “I Am Talented”. The programme imparts key values and helps students Discover their talents, develop Diligence (to hone their talents) and Determination (to overcome challenges in the process) through various skills-based workshops.

We are pleased to be a part of this meaningful initiative. Nikon is committed to education and is always on the lookout for opportunities to hone the talents of the next generation. We look forward to the engagement with the youth and are excited to see what they come up with,” said Jonathan Ang, Deputy Manager,Nikon Singapore.

Held over three days, the 2nd year running I Am Talented 2015 was launched by Ms Denise Phua, Mayor of Central Singapore District on Saturday, 7 March 2015 at ITE College Central, venue partner for the programme.

Said Ms Phua, “I Am Talented is a meaningful initiative that gives students an opportunity to explore and pursue their non-academic areas of interest. Central Singapore CDC recognises that the period of adolescence is an experimental stage where youths should be encouraged to explore and develop their interests and talents. We are excited to support youth leaders such as David and his team in their on-going effort to do good. Working together with industry professionals such as Nikon and IDA, I Am Talented will offer youths valuable insights into various professions, and give them a leg up in choosing their future course of study.”

The Programme

I Am Talented comprised of taster workshops to help students identify their non-academic areas of interest, followed by a hands-on session where students completed projects in their selected workshop of choice. Nine workshops were made available for selection, such as Mobile App, Gaming, Journalism and Photography.

In particular, the photography workshop conducted by Nikon Singapore taught students about the different features in a camera, as well armed them with principles of light painting photography. Students were tasked to create their own light paintings as part of a group assignment and the outcome was a successful range of creative artwork by the students.


In addition, Professional Commercial Photographer Aaron Wong was also invited to give an inspirational talk about his career, and he shared about what went on behind the scenes in photography. He further shared personal anecdotes on how his passion for photography led him to get started, and how this passion kept him working for the last 18 years to where he is today.

The programme concluded in a show-and-tell finale, where the students showcased products of their hard work from the various workshops.

Student groups showcasing their artwork using the principles of light painting

Student groups showcasing their artwork using the principles of light painting

Student groups showcasing their artwork using the principles of light painting

Said Mr David Hoe, founder and developer of I Am Talented, “The I Am Talented (IAT) Executive Committee is honoured to have Nikon once again as a programme partner. Even though the programming stretched over 3 Saturdays, we were inspired by the Nikon team members' selfless giving, through contributing their time and skills for the IAT participants. Nikon was integral in the success of IAT 2015, and helped many participants in discovering their talent in photography. We look forward to and are eager to work with Nikon again for the next iteration of IAT”.


About Central Singapore Community Development Council

Situated at the heart of Singapore, the Central Singapore Community Development Council (CDC) serves more than 975,000 residents living in Ang Mo Kio, Bishan-Toa Payoh, Moulmein-Kallang and Tanjong Pagar Group Representation Constituencies (GRCs), and Whampoa, Radin Mas and Sengkang West Single Member Constituencies (SMCs).

The CDC envisions a self-reliant, vibrant and inclusive Central Singapore District. It works in close partnership with schools, voluntary welfare organisations (VWOs), grassroots organisations (GROs), government and commercial agencies to fulfill its mission of assisting the needy, bonding the people and connecting the community.